Challenge
The publisher needed a casual puzzle title that could retain players past week one without relying on heavy monetization or unsustainable content costs.
Solution
We shipped Starlight Puzzle with a live-ops framework—daily challenges, event seasons, and telemetry-driven level balancing to keep difficulty curves engaging across player segments.
Technology Stack
- Unity
- C#
- Firebase
- Unity IAP
- PlayFab
- Android
- iOS
Architecture Diagram
Game Client
Unity RuntimeLevel Editor ToolsUI Toolkit
Gameplay
Match EngineProgression MapPower-ups
Live Ops
Event SchedulerRemote ConfigA/B Testing
Analytics
Retention FunnelsLevel HeatmapsIAP Tracking
Results
- Day-7 retention reached 28% after live-ops tuning
- Average session length increased by 22% post-event launch
- Top-50 ranking in puzzle category on two regional app stores
Client Feedback
“They nailed the balance between approachable gameplay and long-term engagement. Starlight Puzzle became our best-performing casual launch.”
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