Challenge
Marketing managed content across five brands with inconsistent workflows, no preview environment, and slow publish cycles.
Solution
A headless CMS with custom content models, editorial workflows, locale support, and webhook-driven deployments.
Technology Stack
- Next.js
- Sanity
- TypeScript
- Vercel
- GitHub Actions
Architecture Diagram
Editors
Sanity StudioPreview SiteMedia Library
Delivery
Content APIWebhooksCDN
Channels
Marketing SiteBlogEmail Templates
Governance
RolesWorkflowsAudit Log
Results
- Publish time reduced from days to under an hour
- Five brands unified on one content platform
- Zero downtime migrations for 12 legacy sites
Client Feedback
“Our content team finally has one place to work. The preview and workflow features alone paid for the project.”
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