E-COMMERCE
Green Roots Market
WordPressWooCommercePhilippines
Philippines natural beauty and home store, eco-friendly personal care and household goods
Overview
Green Roots Market is a Philippines natural-products shop offering eco-friendly personal care, cosmetics, and household goods through a WordPress and WooCommerce site with subscription and bundle options.
My Role
Developed custom WooCommerce product templates, built subscription reorder flows, integrated shipping zones across Luzon and Visayas, and tuned catalog search for large SKU counts.
Key Results
Relaunched the storefront in 2019 with faster category browsing, reduced cart abandonment on mobile, and a scalable CMS workflow for marketing teams to run promos without developer help.