Challenge
The co-op's single-store website couldn't support multiple vendors, recurring subscriptions, or the logistics of same-day delivery across neighborhoods.
Solution
We built a multi-vendor marketplace with vendor dashboards, real-time inventory sync, subscription management, and a dispatch system integrated with third-party couriers.
Technology Stack
- React
- Node.js
- PostgreSQL
- Stripe
- Redis
- AWS
- Twilio
Architecture Diagram
Marketplace
Vendor PortalProduct CatalogOrder Management
Commerce
Cart & CheckoutSubscriptionsPromotions Engine
Fulfillment
Dispatch APIRoute OptimizationDelivery Tracking
Data
PostgreSQLRedisAnalytics Pipeline
Results
- Expanded from 1 to 6 markets within 10 months
- 40% of orders now come from subscription boxes
- Average delivery time under 90 minutes in urban zones
Client Feedback
“FreshCart turned our local co-op into a real marketplace. Vendors love the dashboard, and customers keep coming back for subscriptions.”
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