E-COMMERCE
Bloom & Beam Co
ShopifyLiquidUnited States
United States beauty shop, skincare, makeup, and body care with clean-ingredient focus
Overview
Bloom & Beam Co is a United States beauty retailer selling skincare, makeup, and body care through a Shopify storefront built around clean ingredients, editorial content, and community-driven product launches.
My Role
Customized Shopify theme sections, built reusable product storytelling blocks, integrated subscription reorder flows, and optimized mobile-first collection pages for campaign traffic.
Key Results
Delivered a 2021 storefront refresh that improved product discovery, lifted mobile conversion on launch pages, and gave the marketing team flexible CMS blocks for seasonal drops.