E-COMMERCE
Trailstep Co
ShopifyLiquidUnited States
United States sustainable footwear shop, wool and tree-fiber shoes with eco packaging
Overview
Trailstep Co is a United States sustainable footwear shop selling wool and tree-fiber shoes online through a Shopify storefront emphasizing sustainability storytelling and size-inclusive fit guides.
My Role
Built Shopify product storytelling modules, implemented size recommender flows, optimized international shipping messaging, and created reusable sections for new colorway launches.
Key Results
Shipped in 2018 with a fast, accessible shopping experience, improved size-selection confidence on PDPs, and reusable launch templates that cut time-to-market for new styles.